We are pleased to announce you to Jacknife is actually leading the new wade-to-paign getting Hard-rock Lodge & Local casino Ottawa-the latest brand’s basic-ever spin hill casino Canadian place! Because Hard-rock embarks to the good $350M extension and you may rebrand, we are honoured so you can profile a venture that do not only honors Difficult Rock’s history and also amplifies the power during the Ottawa.
Recognized for taking immersive amusement skills all over the world, the hard Stone� is definitely a popular global destination for natives and you can tourist exactly the same. The brand is actually a captivating day and age of expansion and you can revitalization, as well as the phase is determined having a grand opening from Canada’s basic Hard-rock Resort & Gambling enterprise � which have Jacknife top the new charge to develop the latest wade-to-paign because of their Ottawa location.
HRI turned into the initial actually-possessed gaming providers designated good You
�Our 350 million buck expansion and rebranding usually disturb the resort, entertainment, hospitality, and gambling opportunities during the East Ontario and you may past,� claims Christine Crump, Chairman out of Hard rock Resort and Local casino Ottawa. Canadians won’t need get across a line playing all of that Hard-rock is offering. Jacknife’s functions coincides to your world-group functions and you can knowledge i submit to our traffic.�
The latest scope regarding Jacknife’s works comes with a full strategic and creative development of the new wade-to-paign, with a pay attention to building thrill and you can riding involvement round the all of the touchpoints. The newest strategy usually embody the fresh substance of Difficult Rock’s bright community, ensuring the opening becomes a good beacon having entertainment hunters.
�We have been very happy to interact with an international brand such as Hard rock at the particularly a pivotal second,� states Mikey Richardson, Co-Creator and you will Exec Creative Movie director in the Jacknife. �The lead-doing the newest 2025 discharge gives us the ability to do some thing it’s captivating-a campaign that do not only remembers Hard Rock’s heritage but also amplifies the ability in the Ottawa.�
Which relationship emphasizes objective-motivated storytelling, which have one another Jacknife and hard Rock Resorts & Gambling enterprise Ottawa focused on curating a smooth, high-impression brand experience which can set the brand new phase getting a huge opening such as not one.
Hard-rock Worldwide (HRI) is one of the most around the world approved people with spots for the more than 74 regions spanning 313 locations that include possessed/subscribed otherwise treated Lodging, Gambling enterprises, Rock Storage�, Live concert Locations and Cafes. Their Unity by Hard rock� global loyalty program advantages players to own doing whatever they love all over playing qualities worldwide. HRI plus circulated a jv called Hard-rock Electronic for the 2020, an online sportsbook, merchandising sportsbook and internet sites betting program. Beginning with a keen Eric Clapton guitar, Hard rock possesses the brand new world’s biggest and most beneficial distinct authentic musical collectibles at more than 88,000 pieces, that are displayed from the their metropolitan areas all over the world.
S. Best managed Company by the Deloitte Individual and Wall surface Highway Journal within the 2021 and it has because been recognized four times. Hard rock was also recognized by Forbes one of many World’s Best Employers, along with Ideal Employers for women, Assortment and The latest Grads and you will a top Highest Employer in the Travel & Recreation, Betting and you may Activity Community. On the 2022 Around the world Gambling Prizes, Hard rock is actually named Belongings-Founded User of the year towards next time in four years.
Hard-rock International already retains funding levels away from top funding-amounts get organizations: S&P Global Ratings (BBB-) and you will Fitch Recommendations (BBB). For more information on Hard rock Worldwide, check out hardrock otherwise shop.hardrock.
Rideau Carleton Gambling enterprise technically opened since the Rideau Carleton Raceway during the 1962, since Canada’s first-ever before four-eighths distance egg-shaped and has been a button part of Ontario’s use rushing people ever since. While the addition out of gaming inside the , the city regarding Ottawa has received up to $six mil a year and more than $106 million overall costs for holding Rideau Carleton Gambling enterprise in this the fresh National Resource Region.
That have hopeless anticipation of one’s opening of the brand new Hard-rock Resorts & Gambling establishment Ottawa, Rideau Carleton Gambling establishment stays open 24/eight, prepared to serve the site visitors with the exact same efforts and adventure. Hard rock was working to make a different sort of condition-of-the-ways enjoyment business which can soon promote the brand new legendary Hard-rock brand name to Ottawa and you can enliven the town such never before. Coming features will include a modern lodge design having 150 room, and 22 suites, prolonged gambling flooring and 1,five-hundred slots, forty real time-activity dining table video game, and large-restrict gaming. Guests will enjoy over 10 restaurants, pubs, and you may lounges, including the iconic Hard-rock Restaurant and you will Council Pine Steakhouse. The resort will also be the place to find the new vintage Rock Store, a-1,800 in addition to chair Hard rock Live venue, and you may authentic musical memorabilia.
The fresh business is a big rider from work creation and certainly will utilize more 700 regional customers, immediately following completed. Hard-rock Lodge & Casino Ottawa continues the brand new tradition off neighborhood funding due to regional sponsorships and you can nonprofit partnerships, enhancing the lifestyle of residents and you can men and women alike while the is centered less than Rideau Carleton Casino.
Rideau Carleton Gambling enterprise are operate by the Hard-rock All over the world and you may governed from the Ontario Lottery and you may Gaming Firm (OLG). Having OLG partnership, Rideau Carleton Gambling establishment shows an everyday dedication to responsible gambling having complete implementation of OLG’s Performs that is approved from RG See certification system.
For additional info on Rideau Carleton Gambling enterprise, visit rideaucarletoncasino
Jacknife is a different, full-service imaginative brand name agency based inside the Toronto, Canada. Along with 29 several years of world feel, Jacknife might have been at the forefront of getting outstanding branding and you will innovative answers to a diverse variety of readers. Of the leverage the newest strong blend of strategic creativity, Jacknife empowers names to create significant team worthy of through the strength regarding development.
